Here are 3 tips to get you going:
- Decide which social media platform you want to use and stick to it. You don’t have to be on every single one. Besides knowing your place in virtual space, do you know what’s even more important? Knowing where your target audience is. Putting yourself everywhere can be tedious and time consuming—choose well by researching and experimenting to identify and locate where your business’s target market spends their time. The pay off when you do figure this out is worth it..
- Understanding your competition helps you see what others are doing in the industry and how you can improve your business. Some business owners may think this step is unnecessary, or even a little sneaky. It’s not. Conducting competitor analysis will show you their social media strengths and weaknesses that can give insights into what works, what failed, and how you can differentiate and be better.
- Always show up and be consistent. You’ve heard it before: consistency is key to a business’ social media success. This is easier said than done. What if you’re under a dry spell and don’t know what to post next? How do you get out of a content block? Plan content ahead of time. Curate a desirable theme of the month for your account and campaigns. Make it a point to make your content consistent and relatable so that your target audience actually engages.
Do you guys use a content calendar? If you’re interested in the exact content calendar I give my workshop students, drop your email below or DM me at @SalmasPalette