niche on instagram

1 post

a girl on her phone in a restaurant

How to choose a profitable Instagram niche.

How to find your Niche?

Before finding your niche you have to understand what it is.  Niche is a segment of your market that caters to a specific group of people.  For a longer definition read the glossary at the end of this blog post. ⬇️

Industry: Health & Fitness

Niche example : Workout clothes [product] for moms who breastfeed [target audience] 

Make sure you put your niche statement in your Instagram bio, so your audience understands who you are and what solution you provide.

Bad example of a niche statement on Instagram:

I am a trainer that helps you lose weight and get the body you always wanted.
⬆️ This statement sounds gimmicky and is full of fluff.


Good example of a niche statement on Instagram:

I’m a certified trainer that specializes in exercises specifically for mothers that have diastatis recti (seperation of abdominal muscles) after giving birth.

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