Why you’re not getting a follow back on Instagram

So you are following people and you’re wondering why they aren’t following you back 🤷🏽‍♀️


5 reasons why you’re not getting followed back on Instagram:

1. Different Niche


Your profile is a different niche than the user visiting your profile or they can’t tell what your Instagram offers.  People want to follow you if you’re providing value.  Unless you’re some trainer or a hot model, no one really cares about your selfies or your gym routine.

2. FUGLY feed


Your Instagram feed is ugly.  Yes.  I said it.  Your photos are blurry, there is no flow or aesthetic and you’re using different filters for each photo.


3.Your captions are not telling a story


What story are you sharing with your audience?  People are nosy and bored on Instagram so you have to give them something to stop scrolling and read your content but also something to remember you by. You sharing your thoughts and experiences makes it personal and memorable.   


4. Authentic and transparent


Be vulnerable and share something that you are going through so people can relate.  When everyone is posting perfect squares and “living their best life” show your human side.


5. Ghosting your Instagram account


Ghosting pretty much means you have stopped posting. If a user stumbles upon your account and the last post was dated 3 months… why would they want to follow you if aren’t even active on the gram? They already know you won’t be contributing to the engagement so it doesn’t benefit their account to follow you.

Next Monday I’ll be sharing the Art of having someone follow you back.  Until then read about how to boost your Instagram post organically here.

Instagram captions that get you comments/likes

So you finally chose a picture for the gram but you have no idea what caption to write. Maybe you should leave a few emojis? NO. DON’T EVER JUST PUT EMOJIS.

Personally I don’t follow accounts that don’t provide me any value.  Depending on your brand and service your caption should benefit the reader.

Ready to write easy to read captions that get you engagement?! Okurrr (If you know, you know)

HOOK/headline

So let’s start off with the hook. That is the first few words your followers see when scrolling.
Make sure you hit them with something enticing and exactly what your caption will be discussing.

Here are a few examples of some great hooks/headlines.

Yesterday I was in Target and the lady behind me…

I lost 40 lbs in 6 months…

I grew 50 followers in 2 days

SPACING

Example of a BAD no spaced caption. ⬇️

Do you see what a headache this is to read? Exactly, so no one will read that mumbo jumbo, and some may even unfollow you.  I’m guilty. 🙈

GOOD Caption example:

Try to write your paragraphs with space.  It just makes it easier for the reader and your message just flows.

Use www.pretty-caption.com a website that easily creates empty white spaces. After typing your caption on pretty-caption’s website simply copy and paste the text straight on to your Instagram post.

CTA (CALL TO ACTION)

The Call To Action is literally the action you want your followers to take. You have to tell people what to do sometimes.

If you are selling something your CTA can be “buy now,” “register now,” or “click here.” The most common is “link in bio.”  

You can also have a fun CTA by asking a question to your audience. I love learning about my followers because I realize how much in common we have.

See the example below where I asked my followers what’s their favorite drink and so much of my community engaged. I got 173 likes and 63 comments.

On my next post I’ll be sharing how you can get reposted on top accounts and get more traffic to your Instagram account. Read this post on how to organically boost your Instagram post for more likes and comments.

Social Cafe Group + Food bloggers brunch at Sproutz restaurant.

Social Cafe Group connects influencers with brands. We collaborated with Sproutz restaurant in Sunny Isles beach, Florida.

A group of South Florida food bloggers connected over some mouth watering dishes, an Instagram growth session and networking.

We were treated to Sproutz, a restaurant that creates a health-conscious community by education and delicious delights. The best way to educate is through food; Sproutz provides fresh and delectable dishes that are full of natural benefits, flavors and nutrients.

There’s something for everyone to love and all of our foodies that attended had happy tummies and indulged in instagram worthy food (scroll down to see for yourself-and try not to drool too much). Take your “pic” of poke bowls, cauliflower pizza, organic açaí bowl, natural juices, smoothies, wraps, salads, protein plates and paninis. Gluten free and vegan options as well. Check out their full menu here.

@Nomscooks reaction when she sees Sproutz’ menu
Cauliflower pizza: Homemade cauliflower crust (made from only cauliflower, mozzarella cheese, eggs, basil & garlic) topped with cheese, cherry tomatoes, arugula, shaved parmesan and a choice of tomato or pesto sauce. Photo credit: Lesly @CubanBabiix2
Photo credit: PixMi Studio
Refreshing smoothie made from actual fruits. Photo credit: PixMi Studio
Freshness you can see. Photo credit: PixMi Studio
Passion fruit smoothie: Passion fruit pulp, with water and honey. Photo credit: Johana @letsbefoodie

Sproutz is located on 17100 Collins Avenue, Ste 110 Sunny Isles Beach, Florida 33160

Organic Brazilian Acai blended with banana, mango & topped with banana, strawberry, pineapple , coconut flakes granola and honey. Photo credit: Hellen @maniacticbites
Photo credit: Lesly @cubanbabiix2
Naomi from @nomscooks. Photo credit: PixMi Studio
Homemade powerballs made from baked black beans, brown rice, kale and served on a bed of arugula with side of homemade sriracha mayo, coated with almond crumble. Photo credit: PixMi Studio
Mayra @ieatz305. Thanks @Popthefizzshop for the customized Tumblr. Photo credit: PixMi Studio
Tuna poke bowl. Choice of brown rice or quinoa, arugula, pineapple, edamame, ginger, avocado, cucumbers, carrots, sesame seeds, scallions, crunchy onions with spicy mayo & unagi sauce. Photo credit: Hellen @maniacbites
A blogger party isn’t complete without a group selfie. Photo credit: PixMi Studio
Naomi @NomsCooks and Salma @SocialCafeGroup. Photo credit: PixMi Studio
Kierys co-founder of PixMi Studio with Salma @SalmasPalette.

Upcoming events:

August: Digital Marketing Crash course in Wynwood, Miami.

If you are a food blogger, business, lifestyle blogger or an aspiring influencer join us in Wynwood for a digital marketing crash course if:

  • You are not growing followers
  • Not sure how to monetize your social media accounts
  • Stuck on what to post and having a hard time consistently posting
  • Have random businesses and bots following you
  • Zero clients or slow/no foot traffic to your business or website
  • Your comments section…not full of comments

We are going to learn and network over brunch. 8 seats remaining for early bird general admission tickets! Click below to reserve your seat.

https://www.eventbrite.com/e/digital-marketing-crash-course-networking-brunch-tickets-64638574717

Get a taste of what you will be learning by clicking here I teach you how to organically grow your Instagram account.

September: Food blogger event

October: Mommy blogger/ Mompreneur

Please send your full name and social links to salmaspalette@gmail.com to be considered for an invite.

************************************************************************

Event was photographed by PixMi Studio (Based in South Florida)

Contact PixMi Studio for all of your photography and videography needs. They specialize in portraits, lifestyle and events.

Founded by, Keirys Pena and Ashani Salmon.

Business phone: (704) 345-4345

Email: hello@pixmistudio.com

Instagram: https://www.instagram.com/pixmistudio/

a girl in a coffee shop with brown hair in a pony tail with a laptop and iced coffee open.

Organically boost your Instagram post engagement by doing these 5 things

Many people just post and wait for the likes to happen. In the words of Brittney Spears you better WERK. I understand creating that post took time but trust me you want to make sure you leave just 30 minutes after you post to ENGAGE which helps boost your post organically. Instagram will push out your post out to more people depending on how much engagement your post is receiving the first 30 mins it is live. The following steps will ensure you have boosted your post organically.

Instagram story

This is the first thing you should be doing after sharing your post. Tap the airplane icon on your post (which is found below your post). Once you tap the airplane, it gives you an option to send it in a private message or make it your story. Make sure you add the gif “tap here” So people actually tap on your story which takes them to your post. I advise adding music or an image covering your post so people are curious to see what it’s about.

Reply to your comments

I really don’t understand why some users do not reply to their comments. People are busy and they took time out of their day to write to you. Not only is it proper social media etiquette to write back, but it also boosts your engagement. If you get 15 comments on your post and you replied to each once individually then your post has quickly shot up to 30 comments. This increase in engagement will signal Instagram to boost your post further.

Like and comment in the hashtags you just used

In your post you should have already used niche hashtags. Go into at least 10 of your hashtags you used for the post and comment on 10 recent photos that have uploaded. Please make sure it is at least 4 letters and not just emojis. Going into 10 of your niches and leaving 10 comments each means you would have left 100 comments. This number might scare you but it’s possible to do this in 20 minutes. People that have recently uploaded are more likely to return the favor by either liking or commenting your photo back. If you want to learn how to engage with hashtags daily be sure to check out my 20 20 20 engagement rule that I quickly teach here.

Ask a question in the comments section

Switch it up sometimes and have your call to action (CTA) in the comments. CTA is when you direct or ask your audience something.

Analyze your data

Did you ever wonder what content is getting you followers, website clicks, who is sharing your post via story/DM, and how many people saved your post?! If you have a business profile, click the “view insights” under your post. Once you tap “view insights” swipe up to see the full insights. You can see all this info and so much more.

Analyzing your data gives you important metrics for future content, like how many people your hashtags attracted, or how many people followed you based on that post. You then want to continuously post content and use hashtags that bring the most engagement in.

Instagram post answer: You can’t view who exactly shared your post in a DM/Story. You can breathe again 😂

2 people shared this post via story or DM
3 people saved this post
3 people followed me because of this post.

Feel free to shoot me a DM if you have any questions regarding your growth on social media.

Girl posing with Zack and Kelly from saved by the bell

How to organically grow your Instagram account with tips that actually work.

I’ll be sharing tips with you I hardly see on the internet, and it’s not your bullshit tips of “post consistently” or “post good quality photos.”

20 20 20 Engagement rule

If you are putting all your time and energy into creating content, you are missing the opportunity of making new relationships.

I have my 20 20 20 rule I teach my clients. I tell them for only 20 minutes a day, go into 20 hashtags in your niche and leave meaningful comments in a few of the “top” posts. After you have done this, then comment/like on 20 accounts on your own Instagram followers’ posts. Your comment should be at least 4 letters and actually respond to the call to action of the post. Call to Action is when you ask your audience a question at the end of your caption or you direct them to a link.

Let me show you an example of the “top” posts engagement. I searched the hashtag #momprenuerlife and I would comment on a few of the top posts’ accounts. I wouldn’t do that particular top post; I go into the account and go on their latest picture. Some of these “top” posts have been sitting there for weeks. You want your comment to be on a post that is still being viewed by users in your niche.

Remember the first 30 minutes after you post on Instagram is when you should be getting the most engagement. Once Instagram sees the increased engagement it boosts your content further. There are several strategies on boosting your Instagram post but I’ll save that for another time.

Bio section

Add a high resolution profile picture that clearly shows your face or business logo. Add a bright yellow, green, blue, or pink circle around your profile picture. When you are in a pool of comments, your profile picture will stand out which brings in potential followers and customers. OR have a bright background color in your profile picture like I do.

Don’t repeat your username in the bio. This section is crucial because if someone is searching “Miami photographer” or “social media coach,” your profile will be in one of the top search results. No one searches your name unless you’re Derek Jeter or Beyonce.

Celebrating Success

Many of your Instagram community are reaching milestones so congratulate them! If a fellow blogger came out with an E-Book, or just hit 5,000 followers make it your story and have others follow them. When you are trying out a chef’s recipe make it a story and tag them. The people you mention in your stories can repost you and bring you in new followers. Instagram is about building a community and sharing others achievements as well.

Collaboration

Find bloggers in your niche that are more likely to agree on collaborating. You can collaborate so many ways like the following:

  1. Story hop (Chatting about a topic and mentioning the bloggers you are story hopping with) This method brings in the followers of the account(s) you are collaborating with.
  2. Giveaways/Contests When you hosts these users usually have to follow your account. I suggest if you are going to host giveaways and contests make sure you are doing something specific to your niche. You do not want users to follow you and then unfollow you after the giveaway/contest ends.

Niche

Know your damn niche. If you know what your niche is, you will be inviting the correct audience and people will follow you because they understand what value your page is offering them. To learn more about niches click here.

Hashtags/Tagging accounts

Hashtags

Once you know your niche you will be able to easily understand which hashtags to use. If my niche is educating people on social media, I would use #miamimomblogger #instagrammarketingtip #instagramgrowthtips I wouldn’t use #computer #marketing #Instagram.

Really milk all 30 hashtags and break down your hashtags in 3 categories:

  1. Location/niche
  2. Only your niche
  3. Customized hashtags created by big accounts

Location + Niche= #Miamimomblogger #Miamiartist #Miamidigitalmarketing

Only Your Niche= #MomBlogger #Mompreneur #socialmediacoach

Big account customized hashtag= Coca Cola #togetherisbeautiful

Colourpopcosmetics customized hashtag = #ColourPopMe

Tagging accounts

I like to tag accounts that I know curate content and would benefit sharing my post.

Engage more than you post. Many people think it’s all about posting on your own account many times a day/week—unless you’re a meme account posting many times works in your favor. Otherwise, focus more on engagement than posting.

Instagram Stories

Try to post valuable content daily or at least 3-4 times a week. People like to see the person behind the brand. Personally, I follow some people not because of their instagram feed but more so because of their stories. I want to know the everyday life of how Moms who own businesses tackle their day with kids and career. Also, make your stories fun by adding:

  • Music
  • Gifs/Stickers
  • @Mention accounts (so you can get reposted)
  • Use apps to make your stories look more fun. I like to use Story Art or Color Story.

Ok guys I have SO MUCH MORE to share with you like:

  • The Art of having someone follow you within 5 minutes
  • 5 things you should be doing after posting on Instagram.
  • How to pick niche hashtags that grow your Instagram account.

Comment below or DM me if you would like a part 2 on this topic.

Have a happy and successful week ahead!

a girl on her phone in a restaurant

How to choose a profitable Instagram niche.

How to find your Niche?

Before finding your niche you have to understand what it is.  Niche is a segment of your market that caters to a specific group of people.  For a longer definition read the glossary at the end of this blog post. ⬇️

Industry: Health & Fitness

Niche example : Workout clothes [product] for moms who breastfeed [target audience] 

Make sure you put your niche statement in your Instagram bio, so your audience understands who you are and what solution you provide.

Bad example of a niche statement on Instagram:

I am a trainer that helps you lose weight and get the body you always wanted.
⬆️ This statement sounds gimmicky and is full of fluff.


Good example of a niche statement on Instagram:

I’m a certified trainer that specializes in exercises specifically for mothers that have diastatis recti (seperation of abdominal muscles) after giving birth.

Continue reading

Easy tutorial on how to create alt text on Instagram photos

What is Instagram’s alternative text tag?

Alternative text a.k.a alt text is NOT a new term and is often used in websites.  It is written text that takes the place of an image if it doesn’t load.  It also describes your image to people who have visual impairments.  Search engines use crawlers that scan your alt text if it is written correctly.  This can potentially lead to more followers and a higher engagement rate because your image has shown up in SERPS (Search Engine Result Pages).

How to use alt tags

On Instagram, choose the image you want to upload and hit “next.” Scroll to the bottom and tap Advanced Settings. Choose the option “write alt text.”

Upload picture and tap “Next”

Tap “Next”

Scroll down and tap “Advanced Settings”

Scroll down and tap “Write alt text”

Write your Alt text in the text box and remember to tap “Done”

Good alt text:

“A black iPhone being held with the screen showing an instagram feed.”

Bad alt text:

“An image of a person holding a black smartphone with lots of smaller images in squares.”

What helps me write alt text is looking at the picture I am uploading, then closing my eyes and using descriptive words that paint that same picture in my mind.

Here are some more tips for writing alt text:

-Do not put the words “picture of” or “this is an image of.” Screen reading tools can pick up that it is an image.

-Keep your alt text fewer than 125 characters so you are sure to use descriptive words and get to the point of what the picture is about.

-Use your keywords in the alt text. If your photo is about a banana split on instagram, then make sure you have “banana split” written.

craft and common iced drink

Craft and Common

Orlando, your favorite coffee shop, Craft & Common, is now serving food and drinks!

Craft & Common has become an instant favorite for locals, and it has become a must have stop for tourists visiting downtown Orlando. Their menu has been revamped with an assortment of tasty items and treats like truffled popcorn, smoked salmon toast, and a cheese sampler, just to name a few. They have added new drinks, but they still have their specialty coffees like their painkiller.  The painkiller is a cold brew float with vanilla ice cream, cream of coconut, orange and nutmeg 🤤  If you’re a foodie like me and enjoy reading menus, check out their full menu here.

Let’s talk about the feels. I love the vibe, and the interior design is straight out of an Instagram Top Ten Cafe list. It’s bright, spacious and filled with succulents and potted plants defying gravity as they hang off walls and breathe some fresh 02 into your ozone. You can sip your coffee and get a shot of creativity amidst warm lights and decor that’s sure to make you more productive too. Before you get lost in the pics, share your favorite coffee shop(s) in the comments below.

interior of craft and common coffee shop
Interior of Craft and Common. Photo credit: David C. on Yelp

Hot latte with homemade whipped cream on top. Photo credit: @cafe.corgiii

Pistachio cake with strawberry rose jam filling topped with organic rosewater frosting. Photo credit: Craft and Common
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Valentine’s day gifts for her under $25

Glamour Lock medium travel box $17.49 

Keeps skincare products, lotions, nail polishes in place without tipping over. The base of the product is made with ElasTak which is a tacky layer that is cleanable and doesn’t leave any residue on products. All glamour lock products are made in the USA, dish washer safe, and their entire website is 30 percent off for Valentine’s day! Check out all their products here. Don’t forget to enter the giveaway and win a glamour lock traveling case. All you have to do is follow my Instagram page, follow Glamour lock’s Instagram, tag a friend and comment done on my latest post which is here.

glamour lock traveling box

Violet Voss mini eyeshadow palette $18

This mini palette is packed with colors you can create a soft smokey eye with, or dazzle your lids with shimmers and pops of color.

Luxury Satin bed sheet set $22.49

You will totally feel like Blair Waldorf from gossip girl sleeping in these satin sheets. Anyone else questioned why she had the same exact bedsheets throughout the entire 6 seasons of Gossip Girls? Yea…

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Artechouse, an interactive digital art exhibit, is Miami’s hottest back drop for your social media feed

Experience Artechouse, an interactive art and technology playground for both adults and children with successful installations in Washington D.C,  Miami and coming soon to New York.  Adrien M. and Claire B. created this internationally exhibited XYZT: Abstract Landscapes that has 4 dimensions: X (horizontal), Y (vertical), Z (depth), and  T (time).

Picture credit: annyalexa10

artechouse miami xyzt exhibit


Run through grass that flows as it follows your momentum, feel virtual reality as letters, digits, constellations and pixels react to your rhythms. You don’t need real rhythm, they won’t judge. Dance in a giant digital cube that plays music and transforms  its lights and sounds according to your movement.  Artechouse in South Beach has 10 installations, 9 of which are interactive. I highly recommend going with a group, especially with a friend that doesn’t mind switching camera duty because you’ll want to share this experience with everyone on social media.

Photo credit: @ohitsnikola
artechouse miami xyzt exhibit
Photo credit: @Jale691



Photo credit: @Christianfreudman


Be sure to share this video with your friends and comment below which installation you can’t wait to check out. Watch in 1080p 🙂

Ticket price before taxes:

Adults (Ages 15-64)  $24

Students, Seniors (65+) & Military ID holders $20

Children (Ages 2-14) $17

Purchase your tickets for Miami Artechouse here



Read more about Artechouse here

Yummy food to eat in Miami can be found here 

More information for Washington, D.C Artechouse can be found here