How to find your Niche?
Before finding your niche you have to understand what it is. Niche is a segment of your market that caters to a specific group of people. For a longer definition read the glossary at the end of this blog post. ⬇️
Industry: Health & Fitness
Niche example : Workout clothes [product] for moms who breastfeed [target audience]
Make sure you put your niche statement in your Instagram bio, so your audience understands who you are and what solution you provide.
Bad example of a niche statement on Instagram:
I am a trainer that helps you lose weight and get the body you always wanted.
⬆️ This statement sounds gimmicky and is full of fluff.
Good example of a niche statement on Instagram:
I’m a certified trainer that specializes in exercises specifically for mothers that have diastatis recti (seperation of abdominal muscles) after giving birth.
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